Over $7 Million
In Tracked Sales
INTEGRATED MARKETING:
MEDIA MIXES THAT CREATED BIG SALES
Dino Safari roamed around the country for 9 months producing $7 million in tracked website sales revenue with a digital ROI as high as 3,900%.
It’s a formula that will work for ANY business…. EVEN YOURS!
When The Right Media Mix Is Right, It’s Like Printing Money
- 995,000+ lifetime search impressions.
- 272,000+ lifetime clicks from people looking for Dino Safari.
- 27% Click Through Rate.
- Optimized click costs down to 51-cents per click.
- In one market, $437,000+ in sales were captured with a Google Ads spend of just $5,600.
We Strategically Used All Media
Six weeks before entering a market:
We started SEO to get the location rolling in search. We added location to the website, set up a Google My Business listing, and began backlinking and other optimizations to make sure the location would be found locally in organic search. Search is the net that catches sales.
Two to three WEEKS BEFORE THE SHOW OPENED:
We hit markets with big traditional media buys (radio, TV, billboards), PR pushes, exact target native/banner ads, and paid social ads. The targeted consumer was parents with young kids in suburbs. Our plan was to drive awareness. After all, there is not a huge amount of Google keyword search for “dinosaurs in a parking lot.” We tracked brand and concept search increases in Google. We sprinkled in some high volume, targeted remarketing and the pre-sales came flooding in.
AFTER THE OPENING THE MACHINE WENT FULL SPEED:
The mission morphed to turning awareness into sales and Digital Marketing kicked into high gear.
We used highly targeted native, video, banners, and social media offers to drive sales. We targeted warm audiences with remarketing.
We used audience matching data to openly target new “look alike” audiences.
Throughout we continued to optimize by using a “Google Ads as a net philosophy” to catch all searching for the topic and brand name. We optimized the website and language of the offer to effectively SELL.
Evolve or
perish
CPA & ROAS Model
Driven by Data. Tuned for Performance.
Each market was managed with a disciplined focus on CPA and ROAS. We didn’t guess—we measured. Saturation wasn’t a theory; it showed up in the numbers, and when returns began to diminish, we acted fast.
You might assume strong awareness made things easier—it didn’t. We watched the natural arc: from initial curiosity, to strong sales, to eventual apathy. Our job was to delay that decline. To accelerate time-to-purchase. To extend peak performance.
When momentum dipped, we didn’t wait. We reallocated budgets, refreshed strategy, and leaned hard into what still worked.
Creative testing wasn’t a one-off—it was constant. New offers, new formats, new targeting strategies—all designed to squeeze out lower CPAs and push ROAS higher for as long as the market would allow.
How is it to work with NoticeU Marketing?
High-Stakes, High-Visibility Performance
This was a no-room-for-error account—high volume, relentless pressure, and complete transparency. Every move was tracked, every result scrutinized.
We launched and managed up to three distinct markets simultaneously, each requiring its own tailored strategy. No cookie-cutter playbook here—every market demanded fresh research, new creative, and a precise media mix.
We stayed laser-focused on the data, constantly optimizing to uncover and exploit high-conversion opportunities. Through rigorous testing, we identified sweet spots in targeting and frequency—zones where sales became almost automatic.
At the client’s request, we developed a fully customized reporting platform—built from scratch—to deliver real-time insights across all active Dino Safari markets. It wasn’t just marketing. It was performance engineering at scale.
Custom Data Science Delivered
At the client’s request, we developed a fully customized reporting platform—built from scratch—to deliver real-time insights across all active Dino Safari markets. It wasn’t just marketing. It was performance engineering at scale.
We stayed laser-focused on the data, constantly optimizing to uncover and exploit high-conversion opportunities. Through rigorous testing, we identified sweet spots in targeting and frequency—zones where sales became almost automatic.
solving problems and evolving
In some regions, performance dropped off before the campaign was done. Oversaturation set in, creative fatigue took hold, and results tanked.
So, we shifted gears.
We broke into new platforms—TikTok, niche channels, and unconventional placements—to unlock fresh reach and engagement. We leveraged user-generated content to re-engage audiences who had already seen hundreds of ads, giving them something new to consider.
We Weren’t Just the Media Team—We Were the Difference
While we were brought in to drive high-converting digital campaigns, we delivered far beyond that. Strategy, innovation, agility—we owned it all.
And if you’re wondering whether we can do the same for you?
Absolutely.
We Want To Hear From You.
We Will Audit Your Paid Ads Campaign For FREE! You Get Free Work And We Get A Chance To Earn Your Business. Call Or Fill This Out:
Free Answers.
Whether it be a call or a meeting we will come to that first consultation with REAL VALUE, real data, and real solutions for FREE. You have nothing to lose.
