108 years of "BUILT IN AMERICA" Made stronger with digital Marketing.
The BACKGROUND
From Legacy to Lead Machine
ACW, a century-old American manufacturer, needed a modern digital strategy to match its evolving business goals. What started as a website and SEO project quickly expanded into a full-stack marketing program—including HubSpot automation, paid search, content production, and reactive campaigns tied to global economic shifts. The result? A 206% year-over-year increase in organic traffic, 118 brand-new keyword rankings, and a paid media engine now generating 3x more leads than just a month prior.
- The Challenges We Faced Early On:
Outdated website with poor conversion rates
Limited visibility for key commercial search terms
No CRM or marketing automation to track and nurture leads
Strict oversight slowing down content velocity
Low PPC budget causing visibility gaps in search results
Unpreparedness to quickly respond to market changes like U.S. tariffs
Our Strategy Produced Wins:
NEW WEBSITE:
here's HOW we did it
weBSITE Redesign + Conversion pages
We Strategized A New Website UI/UX
We rebuilt ACW’s website to modernize the brand and to FLOW users to a Conversion Action. The new site is faster, clearer, and built for serious buyers in aerospace, Mil-Spec webbing, and industrial sectors.
Key improvements:
Streamlined navigation and content flow
Optimized for mobile and Core Web Vitals
Clear CTAs and conversion-focused design
Tailored messaging by industry vertical
High-impact visuals and real product photography
The result: more engagement, better usability, and stronger lead generation from high-value pages.
SEO OVERHAUL & CONTENT EXPANSION
+206% ORGANIC TRAFFIC IN 6 MONTHS
We restructured ACW’s SEO strategy to drive higher visibility for TRASACTIONAL-intent keywords and niche industrial terms.
Key results:
50+ keyword ranking improvements in 6 months
118 new keywords added, including “Mil-W-4088” (now ranked #13, up from unranked)
Optimized page layouts increased time on page and conversion rates
SEARCH ADS
Paid Search That Performs
With a lean $500/month budget, we built a smart, efficient PPC campaign that punched above its weight.
Key results:
349 targeted clicks led to 9 high-quality leads (up from 3 the prior month)
Average cost per lead: ~$55
“Plastic Buckle Manufacturer” now ranks #4 via paid search
Auction Insight showed budget—not strategy—was limiting visibility
Ongoing keyword pruning ensures budget goes toward high-converting terms
Sales Nurturing: Hubspot & Workflows
HubSpot CRM & Automation
We rolled out HubSpot to organize lead tracking, automate nurturing, and enable smarter follow-ups.
What we did:
Full CRM setup with lead pipelines and tracking
Built automated email workflows to follow up on ad-driven leads
Identified missed sales handoffs—7 of 9 leads weren’t logged
Proposed training + workflow fixes to improve sales accountability and conversion
RESULTS: Consitency, Message & Impact
RESULTS THE RIGHT WAY
Search & Conversion strategies combined with a new website delivered stellar results:
Organic traffic up 206% YoY
118 new keywords added, 50+ improved rankings
Mil-W-4088: From unranked to #13
Google Ads leads: 3 → 9 in one month
Cost per qualified lead: ~$55
Site ranking #4 for “Plastic Buckle Manufacturer”
21 new keywords + 183 backlinks added in last 30 days (June 2024)
Fully implemented CRM and automation roadmap underway
Wait... There's More
FAST ACTING & PROACTIVE
Reactive Campaigning During Economic Shifts
When tariffs were announced, we responded in real time—launching a full campaign in under 24 hours.
Rapid response included:
A dedicated landing page positioning ACW as a U.S.-based solution
Updated ad messaging and creative assets
LinkedIn and social media push tied into the broader SEO and PPC strategy
Reinforced ACW’s agility and relevance during global supply chain disruption
convert traffic: Sales enablement
Content, Outreach & Tradeshows
We created visual and outbound content that built credibility and opened new doors with industrial buyers.
What we executed:
On-site photo and video shoots showcasing real machines, people, and products
LinkedIn outreach segmented by vertical (defense, aerospace, medical)
Integrated nurturing strategy combining Spotify ads, email campaigns, and site behavior tracking via HubSpot
Our's Is an Evolving Strategy
What’s Next: Scaling Smarter with AI & Advanced Conversion Strategies
The wins outlined above aren’t a finish line—they’re a foundation. With strong SEO traction, a working PPC engine, and HubSpot infrastructure in place, ACW is now positioned to enter a new phase of smarter, AI-powered growth.
Next-phase initiatives include:
AI-Enhanced Search Optimization – Leveraging AI tools to refine semantic content, identify long-tail gaps, and adapt to evolving search behavior across Google, Bing, and even AI-native platforms like Perplexity and ChatGPT browsing.
Predictive Lead Scoring – Using behavior signals inside HubSpot to identify high-value leads earlier and prompt timely sales team outreach.
Dynamic Conversion Testing – Implementing A/B and multivariate tests on high-traffic pages to squeeze out more conversions from the traffic we’ve earned.
AI Chat & Guided Buyer Journeys – Exploring on-site chatbots and content recommendation engines that guide buyers based on their industry and intent.
Deeper CRM Integration – Making sure every interaction—from ad click to closed deal—is tracked, scored, and optimized for lifetime value.
This next phase isn’t about doing more marketing. It’s about doing smarter marketing—automated, AI-assisted, and relentlessly conversion-focused.
Partners?
ACW’s transformation is far from over. With a solid foundation in place, we’re now entering a smarter, AI-powered phase—focused on conversion gains, deeper automation, and next-gen search strategies.
Many More Wins Are Coming Soon.
How CAN YOU work with
Notice U Marketing?
Whether you need us to Save the Day or Make Marketing History, we are here to help.
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Whether it be a call or a meeting we will come to that first consultation with REAL VALUE, real data, and real solutions for FREE. You have nothing to lose.
