Pay-per-click (PPC) advertising is one of the fastest and most measurable ways to generate qualified leads, increase visibility, and boost conversions without paying upfront for ad space. At Notice U Marketing, we specialize in helping small and midsize businesses turn Google Ads into profitable campaigns that deliver real, trackable results.

What Is PPC Advertising?

PPC is a digital advertising model in which advertisers pay only when a user clicks on their ad. This model is commonly used on platforms like Google Ads, Microsoft Ads, and increasingly through AI-driven ad placements via tools such as ChatGPT browsing insights and Apple Intelligence integrations.

The PPC Setup Process Step by Step

1. Create an Ad

Your ad needs to be short, punchy, and action-oriented. A compelling headline and a clear call to action (CTA) are essential. Use strong visuals, exclusive offers, or benefits to hook the viewer and invite engagement.

2. Set A Budget

You define a daily or monthly budget, and you’re free to increase or decrease it at any time. But remember Google charges your credit card automatically, based on clicks, not views. So while you get free brand exposure, you pay only when someone takes action.

3. Target Your Audience

One of the best features of Google Ads is precise geotargeting. Reach local customers by targeting a few city blocks, or expand your campaign nationally or globally. This flexibility is key for local service businesses, e-commerce stores, and franchise operations alike.

4. Track Performance

Drill down into demographics like age, gender, household income, education, device type, and even interests. Thanks to AI-powered enhancements like Apple Intelligence’s Smart Targeting and Google’s AI segmentation, audience selection has never been more precise.

What Is Paid Search?

Paid Search, also known as Search Engine Marketing (SEM), refers to the ads that appear at the top of Google’s search results. You bid on keywords your target audience is searching for such as “emergency plumbing near me” or “best local accountant”and if your bid quality score is high enough, your ad will appear in the coveted top 3 positions on the SERP (Search Engine Results Page).

Factors That Impact Paid Search Success:

  • Bid Amount: How much you’re willing to pay per click.
  • Quality Score: Google’s measure of how relevant your ad and landing page are to the user’s search. A high score means lower costs and better placements.

Display Ads & Video Advertising

Beyond text-based search ads, you also invest in:

  • Display Ads: banners, sidebar images
  • Video Ads: YouTube pre-rolls, in-feed video
  • Retargeting Ads: ads that follow previous visitors around the web

We strategically place these ads using Google DV360 or other DSPs, ensuring your message appears on the right platforms, at the right time, in front of the right audience.

Why Choose Notice U Marketing for PPC?

We’re not just PPC managers but we’re your digital growth partners. Our team:

  • Writes compelling, high-converting ad copy
  • A/B tests images, messaging, and CTAs
  • Analyzes ad performance daily
  • Makes strategic adjustments to reduce ad spend and maximize ROI

  • Uses the latest in AI optimization, including insights from ChatGPT-driven trend data and Apple’s AI ad automation

Let’s Grow Your Business Together 

Whether you’re a local business just starting out or a multi-location brand looking to dominate your niche, our PPC experts help you. We take a data-driven approach to every campaign and give you full transparency with real-time reporting and clear performance metrics.

Call us today at (702) 472-8681 or send us an email at [email protected].