FOur High COnverting Websites for the same company.
Fast & AWESOME
We break down the Notice U Marketing website construction process.
From MockUPS TO Launch
Sol-Up Solar was doing well but suffered several issues that hampered growth. Site ranking in search was terrible and conversions from all traffic were low. They had many marketing functions that were being done in pieces and tracking was minimal. For example, the website’s organic traffic primarily came from Africa related keywords instead of Las Vegas solar searches. When we showed them this fact in an audit, they brought us on quick for SEO but the relationship quickly evolved to include much more.
Read More: You Are Not Your customer
Most websites you will visit today were NOT built for YOU. Most were built to please the business owner. Others were built to masterfully manipulate you. That should make you stop and think… Which is our first task in a website build.
We stop and think.
Notice U advocates a market-centric, highly user focused UI UX standard when building our websites. We will spend a disproportionately large amount of time analyzing user behavior, buyer psychology, the market place and current customers before we begin a website project.
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Notice U Delivered Results:
- Multiple fully scoped mockups were supplied to Sol-Up BEFORE development began.
- We gathered and wrote all content.
- We gathered or shot all images and videos.
Search Marketing (SEO) was a vital concern in these website projects. They had a BIG problem. 80% of their organic search centered around Africa instead of Las Vegas.
- Our SEO team corrected over 3,500 site errors, added 500 backlinks, and optimized over 190 pages of content to improve traffic quality in 4 short months while the website was being built.
- We delivered custom high converting landing pages to drive marketing conversions while the main sites were being built.
- We built 4 full websites from scratch including launching a Reno location, a dedicated Aoki lead driver page, and developing an entirely new brand for their windows & door division in just a few months.
- All websites we built were key to driving the leads that resulted in 120+ new solar customers per month.
If you are looking to get a new website built, like Sol-UP, you can’t go wrong with our process.
Brand New Windows and Doors Division:
See How We Made Sol-Up Look Like The Market Leader Before They Ever Did Their First Install – FULL STORY HERE
PAID MEDIA
We managed paid media spending and maximized the performance of those placements. Our ads were appealing and effectively targeted, and accompanying landing pages were designed to lead to high conversions. As conversions increased, so did budgets, and so did sales.
See How We Did It Here
CONVERSION
We are competitive. Sol-Up put us up against lead procurement services. We became conversion scientists who successfully generated high-value leads that closed more than 60% of the time vs a 15% close ratio for their lead services.
SEO
When we took over SEO, Sol-Up Solar had high traffic and high rankings for the wrong keywords. Most of their traffic was not geographically located in Las Vegas (their only served market). Therefore, they were never going to get a lead from Organic Search. We installed a better search structure, backlinks, and SEO tactics.
Read More: WEB Dev, Search & Rebranding
Hamstrung by underperforming traffic and rankings for the wrong keywords, we cleaned up 3,500 individual problems that were causing significant issues. After the revision, organic traffic dropped, but all-important conversions increased.
Over a year later, Sol-Up expanded into several other markets and launched an entirely new division. We crafted three new websites, and Sol-Up was off to achieving record-high sales figures.
During our year and a half of working with Sol-Up, Notice U Marketing created four websites for Windows and Doors Division and two client-instigated rebranding efforts. We produced highly effective, top-shelf websites. Added to these were several purpose-driven landing pages that aided conversion and proper messaging for business development.
Expanding to Reno and Beyond
Sol-Up expanded to one of Notice U Marketing’s favorite markets: Reno, Nevada.
Within two months of Sol-Up announcing they were launching in Reno, Notice U Marketing had a phone number, Google listing, Yelp listing, a dedicated Reno version of the website, and a paid media campaign up and running within weeks. We also had a strong SEO effort working to move Sol-Up to page one in local Reno searches.
Immediate Expansion Challenges: Well known in Vegas, Sol-Up had no previous brand affinity in Reno. Sol-Up had to rely on getting leads as an unknown startup in a very competitive market. Our paid media strategy of Video, Social, and Google ads began generating leads almost immediately.
Using a forward-leaning search-based strategy with heavy remarketing, we built trust fast and began harvesting qualified leads from the Reno market in just a few weeks.
How is it to work with Notice U Marketing?
For one thing, our Concierge Marketing approach proved we can handle anything.
Read more: How concierge marketing worked for sol-up
Sol-Up was growing at a breakneck pace, adding decision makers and changing tactics almost weekly. We managed multiple layers of communication amongst the ongoing changes in personnel, decision-makers, and revisions of goals and directives. Notice U Marketing was highly responsive throughout this high change, often frenetic environment.
We worked through a blizzard of major upheavals occurring almost hourly, daily, and most certainly weekly. We stayed focused on activities that drove leads and sales and stayed ever responsive to a wide variety of requests, even picking up Social Media for 30 days while they sought a new team member.
Ultimately we are proud to say that during our tenure Sol-Up consistently enjoyed record-high sales month-over-month.
So what happened next? After recognizing we had several staff members working nearly full time for Having hit a maximum level, we all agreed they needed to bring its entire marketing effort in-house. They hired, we trained. While this diminished our role, there is no doubt that Notice U Marketing set them up for continued success.
Let’s Talk About You.
Real Value, Real Wins ARE coming to you soon!
Whether it be a call or a meeting we will come to that first consultation with REAL VALUE, real data and real solutions. You have nothing to lose.
