537 leads From only $3,000 in Spend
RIGHT PLACE • RIGHT TIME
Our strategy was to put Red Carpet in the right place at the right time. Our Paid Ads strategy in May 2022 got them seen in 50,000 searches for Movers for 5 cents per search impression. This resulted in massive performance.
The RESULTS:
- 3,510 clicks from people looking for a moving company.
- Red Carpet was seen by people looking for a mover in the Las Vegas Valley 49,540 times in 2 months
- General keywords produced 537 conversions!!!
- We optimized click costs down to 32 cents per click.
- 84 Calls were tracked with 79% asking for a moving quote.
Would you pay 75 Cents to be considered by a new customer?
Of Course You Would!
We typically got Red Carpet Moving considered thousands of times a month, by real people in Las Vegas looking for a mover. The typical cost per considerations was 75 cents. The average cost per conversion (moving leads/calls) was less than $10 including our management fees.
SIMPLY OUTSTANDING.
Target High Dollar Moves
Google Search Ads make it very difficult to target much more than the keyword terms which posed a problem: Red Carpet needed high dollar moves. A one bedroom apartment was not a win. Neither is a price shopper as Red Carpet is at the top end of service and pricing.
Solution: We targeted high dollar neighborhoods, and made sure the ad copy and landing pages demonstrated the point that this is the high end moving company. We concentrated Google ads by zip code, targeting the Anthem area.
We also added in heavy remarketing and PMax campaigns that DID allow for segmenting by incomes and home values.
Within months, this combination paid off. Red Carpet Moving reported an average of 65% of their schedule moving jobs were in the Anthem area up from 25% previous to the campaign.
The campaign clearly worked with an ROI that was often over 1,000%.
How is it to work with Notice U Marketing?
We stayed client focused on the client’s win and we THINK, In this case, TOUCH POINTS were vital to success.
Dynamic consumers will fully explore several options. After all Red Carpet (or any mover they hire) will be in their homes, touching their most sacred possessions.
Think about how you would choose a mover. We did! You would talk to several and look at many aspects that we call “touch points.”
Touch Points Matter!
We examined the buying funnel and worked on several aspects:
The ads had to speak to the right consumers.
- The Landing Pages had to appeal to those right consumers and entice them to call.
- The Google and Yelp reviews had to be top notch so we built a review gathering platform for Red Carpet and showed them how and when to use it. Reviews went from 2.1 to 4.8 out of 5.
- We listened to calls to optimize our buying & targeting process. We encouraged them to listen to calls to improve their selling skills.
We employed remarketing to stay top of mind through this sometimes long consideration process.
We were hired to place Google Ads. In the end we did so much more. In other words, we can and will help you achieve your goals too!
Let's get you leads for less
All It Takes Is A Quick Discovery Call To Get Started.
Real Value, Real Wins
Whether it be a call or a meeting we will come to that first consultation with REAL VALUE, real data, and real solutions. You have nothing to lose.
