SEO alone wasn’t the play—we knew Ed already had massive brand awareness from TV, radio, and billboards. The problem? That awareness wasn’t converting online.

So we connected the dots.

We built a multi-channel strategy that turned passive recognition into action:

• Google Ads (Branded + High-Intent Non-Branded):
  We protected the brand by running highly targeted Google Ads on Ed’s name and firm variations—making sure that when someone searched after seeing a TV or billboard ad, we owned that click. Simultaneously, we ran non-branded campaigns for high-intent terms like “back injury lawyer Las Vegas” or “car accident attorney near me.”

• Social Media Retargeting:
  We retargeted site visitors and TV viewers (via device ID and social tracking) across Facebook and Instagram with strong call-to-action ads, focused on trust, results, and fast case evaluations. These ads reinforced Ed’s personality and brand voice—something the billboard can’t do alone.

• Landing Pages That Convert:
  For each campaign, we built streamlined landing pages designed specifically for conversion—matching the messaging from Ed’s offline campaigns with the content, tone, and CTA online. This minimized drop-off and maximized case inquiries.

• Search-Optimized Content That Mirrors the Brand:
  Our SEO content wasn’t just keyword-rich—it was on-brand. We made sure that when someone Googled “Ed Bernstein” after hearing a jingle or seeing a TV spot, they landed on a page that reflected the same tone, confidence, and legal expertise.

This integration turned Ed’s wide-reaching awareness into trackable, high-converting digital performance—bridging the gap between old-school mass media and modern digital results.

A complete search strategy. launched a fully customized SEO plan built on deep research and modern ranking factors. First, we tackled technical issues—dramatically improving page speed and aligning the site with AMP standards and Google’s Mobile-First indexing.

Next, we added authoritative, relevant content optimized for long-tail and semantic keywords, helping Google better understand the depth of Ed’s services and pushing rankings upward in less competitive, higher-converting queries.

During our audit, we uncovered a major issue: the site was ranking for the wrong keywords—terms with high impressions but low intent. These irrelevant rankings diluted performance and fogged the client’s visibility in search.

We fixed that.
Not only did we remove the noise, we used the findings to realign the site toward higher-value keywords that brought in better cases.

The result?
Consistent growth in rankings, improved lead quality, and higher conversions—driven by faster load times, clearer messaging, and a smarter content strategy.

We ran social media with a clear purpose: inform and entertain.

Through short videos, legal tips, and community-driven content, we kept Ed’s brand visible, approachable, and memorable—so when people needed a lawyer, they already knew who to call.

But this wasn’t just for likes—it supported our SEO strategy through social seeding.
Every blog post, case result, or FAQ we published was pushed on social to generate early traffic, engagement, and sharing, which helped Google index and rank content faster.

This approach also sparked natural backlinks and brand mentions, giving our SEO efforts a powerful boost.

In short: social wasn’t fluff—it was fuel for our search performance.

Here’s a little secret: we rebuilt Ed’s website three times during our SEO engagement—though only one of those redesigns looked different.

The others? Invisible overhauls.
We recoded the site behind the scenes to stay ahead of Google’s evolving algorithm—prioritizing speed, clean code, mobile-first design, and lightning-fast load times.

It wasn’t about looking pretty (though we did that too)—it was about ranking higher, loading faster, and converting better.