A Website & Radio Campaign Became concierge Marketing.
The Challenge
The Challenge
Beau and Angela Usselman, owners of Zion Stone Gallery, were referred to us nearly a year after purchasing a 25,000-square-foot showroom in St. George, Utah. Their ask? Pretty simple—they needed someone to finish the website, manage some radio, and help them show up in search.
But St. George isn’t a sleepy market. It’s one of the fastest-growing cities in the country, full of new money and even newer tastes. The stone and countertop space here is competitive, crowded, and full of noise. The showroom was incredible. The selection was unbeatable. But there was no overarching marketing strategy—no system, no structure, and no plan.
That’s where we came in.
THE RESULTs
This year (2025), business is up 200%—and climbing.
SEO Growth: Took website traffic from 0 to over 1,100+ monthly organic visitors in just a few months
Local SEO Domination: Ranked #2 locally for the keyword “Porcelain” within days of going live with a new product page
HubSpot Integration: Fully implemented HubSpot CRM with automated lead tracking and client follow-up
Content That Converts: Built a high-converting website and created designer- and builder-specific landing pages with sharp messaging
Media + Messaging: Delivered consistent brand storytelling across social, email, print, and in-gallery materials
Event Execution: Strategically managed live events and gallery tours to engage local designers and contractors
Data-Driven Decisions: Combined Google Analytics, GMB insights, and HubSpot reporting to fine-tune every move
here's how we did it
we put strategy first
We Made The Plan For Them
We noticed quickly that there was not an overarching marketing strategy in place. We prefer to do complete systems. Once we had Beau and Angela’s blessing to build the plan, our team rolled out a full-funnel, year-long marketing strategy—powered by our Fractional CMO-level package. We assigned projects across our internal divisions, each focused on a different layer of Zion’s growth.
We built the roadmap, connected the dots between divisions, and acted as Beau’s on-call marketing leadership team—handling strategy, oversight, reporting, and coordination. This was our Fractional CMO service in full effect.
Asset Building: The website
The First Online Slab Shop In Southern Utah
Our web team scrapped the unfinished one-pager and built a multi-page site from scratch. We created dozens of custom-built landing pages and integrated a powerful API that displays real-time availability of 2,000+ stone slabs—turning a static catalog into an online showroom.
We are still adding new pages, SEO content, and new functionality every month.
Asset Building: content
From Drones, Architecture and Headshots
Thousands of professional photos. Dozens of edited videos. Full drone flyovers. We visited nine (9) “Parade of Homes” residences in one day, to get thousands of pictures and videos of Zion Stone’s products.
We designed all print ads for Utah Style Magazine and we have delivered multiple collateral pieces. We helped Zion Stone show off their showroom, slabs, and satisfied customers across every platform.
traffic Building: Radio & print
Top Of Mind Awareness
We took over radio ad management, ran live remotes, and launched Google Ads campaigns backed by audience and device tracking. We also designed polished print and magazine ads that reinforced the luxury look and feel of the brand.
We designed all print ads for Utah Style Magazine and we have delivered multiple collateral pieces. We helped Zion Stone show off their showroom, slabs, and satisfied customers across every platform.
BROADCAST MEDIA
Consitency, Message & Impact
HOW TO USE RADIO THE RIGHT WAY
A Voice That Built Familiarity
In St. George, Utah, it’s not who you know—it’s who knows you. That distinction makes or breaks new businesses, especially for outsiders.
Beau Usselman, owner of Zion Stone Gallery, had more than a top-tier showroom—he had a voice that made people listen. We leaned into that, writing and producing a series of real, relatable radio spots featuring Beau himself. No slick announcer. Just Beau, speaking plainly, confidently, and with genuine authority.
In a market where newcomers from Vegas or California can feel like outsiders, Beau’s voice built trust and familiarity. It made Zion Stone feel local—like it had always been part of the community.
The result? A measurable surge in Google searches for “Zion Stone.”
People heard the voice. Then they looked it up. Then they showed up.
Listen Here:
Wait... There's More
traffic Building: search
If You’re Not First, Your Last.
Our search marketing division got to work. We optimized for high-converting keywords by stone type, project use, and region. Today, Zion Stone ranks in the top 3 on Google for every major product category they offer—and traffic keeps growing.
We bought Google Ads for just the right searches. Coupled with purpose-built landing pages, we see calls and forms coming in on the first visit to the website.
convert traffic: Sales enablement
Nurture Relationships and Land Sales
Our Martech division built and launched a fully automated HubSpot CRM. Lead tracking, email automation, and sales enablement are now fully integrated—giving Beau visibility into what’s working and what’s converting.
We supported Zion’s involvement in events that matter—like a branded golf tournament—creating relationships with builders and designers, We built marketing tools that help close deals, not just start conversations.
Data is the goat
Everything we touched got measured. From ad clicks to showroom visits, we layered in tracking across campaigns and platforms. We even measured foot traffic tied back to devices targeted by ads. We are tracking/recording calls and able to provide sourcing reports.
Concierge marketing
Beau and Angela haven’t had to worry. What started as a request for a website and some ad support has grown into a full-scale partnership. They’re focused on running Zion Stone—we’re focused on helping them build an empire.
There is LOTS More to Come.
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