Chinglish Family: Case Study - Notice U Marketing

Challenge: Open two brand new restaurants during the Pandemic...

Standing in the dark one evening in 2019...

Stumbling through the musty former home of the Melting Pot in Boca Park, using our phones as flashlights, Ken and Kitty revealed their dream for Chinglish to us. Two years later they opened in the early days of the Pandemic.

CHINGLISH IS FAMILY

While we are not related, the family operating Chinglish is family to us. From dinners at their home to a kid and crawfish filled trip to New Orleans, the Notice U family and the Chinglish family are tight. So when our family decided to open not one, but 2 restaurants we wanted to help. We did not know the opening was going to have the added challenge of a Pandemic.

Year One Results

Grew From Nothing to 900,000 Yearly Search Impressions in Google Maps
Thousands of Photos and Videos Shots Gathered On Site
Two Websites Produced
Designed Menus, Menus and More Menus
Over 500 Pieces of Custom Social Media Content Produced and Posted
442,000+ Organic Impressions Delivered to Local Las Vegas Residents In Facebook and Instagram!

Is this family connection why we go over and above to help Chinglish succeed?

No, we do work at this level for all clients but it was just a little more meaningful to help our long time friends realize their dreams.

Family and GREAT food.

What makes Chinglish unique is family and GREAT food. Chef Lam makes dishes at a level that is unsurpassed for quality, flavor, and presentation. The fact that this food is not available anywhere else except in Vegas is special but also uniquely challenging.

When Ken & Kitty set out to open a restaurant, they had a good location, GREAT recipes and NO IDEA a Pandemic was coming.

two restaurants • One pandemic

Construction was nearly completed when the Pandemic hit. Money had been spent, contracts signed. Two kitchens were built out and two dining rooms were nearly done. When things were allowed to reopen, Ken & Kitty were about to finish construction and then some real challenges began to emerge.

Complying with Covid restrictions and convincing people to try a new place is a double-whammy.

What We Had Going For Us

Chef Lam’s Legendary Skills – With over 45 years of experience cooking in Hong Kong and San Francisco, Chef Lam brings authentic Cantonese cuisine that rivals anything most have ever tasted.
A Custom-Built, State-of-the-Art Kitchen – Designed specifically for Chef Lam’s needs, this kitchen sets the stage for culinary excellence.
Passionate Ownership – The owners were foodies before they became restaurateurs, and their commitment to elevating the dining experience in Las Vegas is personal and heartfelt.
A Supportive Community – Loyal customers and friends who genuinely want to see the family succeed.
A Unique Kosher Offering – An innovative approach to service, with a separate Kosher kitchen next door producing Kosher versions of their signature recipes—no cross-over, no compromise.

The Challenges

Two Audiences, Two Standards – Winning over both a traditional fine dining crowd and the Kosher community—while earning repeat visits—requires precision, consistency, and a deep understanding of both markets.
A Complex Concept – A 4,200 sq. ft. upscale restaurant and wine bar attached to a quick-service Kosher operation offering similar dishes (but prepared differently) naturally creates some customer confusion.
Heavy Competition – Boca Park is a saturated dining destination.
A Demanding Market – Summerlin diners go out often, but have more options than almost anywhere else in town.

Where We Came In

Like many restaurant owners, the Chinglish family had their hands full with day-to-day operations. Website development, Google listings, reputation management, social content creation, and audience building would’ve fallen to the back burner. That’s where Notice U Marketing stepped in—to keep the kitchen full and the digital presence cooking.

Notice U Marketing worked to alleviate the stress that comes with all things digital and allowed the family at Chinglish to FOCUS.

The Details Of Services & Outcomes

Successful restaurant marketing takes a lot of precise work. Click here for details about our approach and their outcomes.

From 0 to 900,000 Search Impressions

Two Brand New Websites At Launch

Delivering 440,000+ Impressions From Brand New Accounts

How is it to work with
Notice U Marketing?

Custom, high-touch service is just the beginning. Notice U Marketing does everything from conceptualizing full marketing programs to hand painting Menorahs on Kosher Chinglish’s windows and Christmas Trees on the Wine Bar’s windows. Jeremy later pointed out that in the first year his phone had hundreds more photos of Chinglish than he had of his own kids. Easy to do as he was there almost every day to building content stories selling the Chinglish experience.

When you want a highly committed team, you want Notice U Marketing. From setting brand guidelines that applied to all social media and other marketing to writing and disseminating press releases, Notice U Marketing handled everything both restaurants needed. We worked through a blizzard of changes and requests during the opening months that occurred almost daily. We stayed focused on activities that drove new customers in the doors, and stayed ever responsive to a wide variety of requests, even setting up the POS systems and online orderings systems. In other words, we can and will help you achieve your goals too!

Let’s Talk About What We Can Do For You.