Best In Class Websites & SEARCH VISBILITY
4 a.m. or 4 p.m. Notice U Saved Brian Head $1,000s while Making Them Millions.
Case Study: Brian Head
4 a.m. or 4 p.m. Notice U Saved Brian Head $1000s while Making Them Millions.
Custom High Converting WebsiteS
& Impeccable SEO
The Big Highlights:
- We built a “split” summer and a winter website that were swapped without losing Google search ranking. We were able to keep growing winter site search ranking while showing users summer mountain biking.
- We custom coded multiple tools to notify people about opened and closed lifts, trails, and other property amenities when conditions like weather and seasonal change demanded.
- We incorporated their POS system sales window into the website to make sales transactions faster and easier.
- We custom coded an info-panel into the website header that allowed people to quickly get the most sought after information from any device.
- Our reworking of the sales funnel, the search ranking gains, the better marketing landing pages contributed to a 174% year over year increase in sales and conversions the year the website launched!
game changing custom solutions sets records.
Game Changing Custom Solutions & Industry Leading Design Make A Website That Sets Sales Records.
Over 6 years and two full websites later, Notice U Marketing built a myriad of custom website solutions, and managed, optimized, improved, and maximized the full sales funnel for Brian Head Resort.
For example, data told us the majority of traffic wanted three things:
- Know how many trails and lifts are open.
- Know real-time snow conditions.
- Buy tickets as soon as possible.
In response we custom built this info panel that was automated to report all information in REAL TIME.
Website Management & Security
We maintained the website on ultra-fast, extremely secure severs placed directly in Brian Head’s target marketing region. We responded to Brian Head website requests within minutes, handling daily and weekly content updates from our offices. From powder alerts to real time conditions, we often updated every page of the website several times a month.
Great Websites Drive Search Ranking
Great websites don’t just look good—they perform. They make it easier for search engines to crawl and index your content, and they give users a better experience, which leads to more time on site, more links, and more conversions—all signals Google loves.
Here’s how:
Faster Load Times: Google rewards speed, and users stay longer on fast sites.
Mobile-Friendly Design: Mobile-first indexing means responsive sites rank better.
Smart Structure: Clean navigation and internal links help search engines crawl your content.
Built-In SEO Elements: Optimized headings, meta tags, and schema markup baked into every page.
User Engagement: Great UX lowers bounce rates and boosts rankings over time.
In short: Brian Head’s website served as the foundation for high-performing SEO.
Unique Challenges Met:
- Powder Alerts: 4 am snow measurements and social posts made it up on the website and social media every time they were needed.
- Two custom built, high converting websites in 6 years.
- A full custom info panel built into the website.
- Custom tools for opening and closing trails.
- A full custom lift management tool built into the website
- Implementing data tracking and data mining.
- Sale tracking implementation tied to marketing plans.
- Maintaining In-house communication and high responsiveness though we were offsite.
- Gathering pictures and content from 200 miles away.
Notice U Marketing are Real Partners:
We take pride in the fact that from the time we were given the word “Go!” we sprang into action working holidays, pressing each other to beat records, do our best work with a never say “die” attitude. We took on more and more responsibility, rarely if ever, renegotiating rates and were always a counted on to deliver for Brian Head Resort.
We did not count hours. We only counted the success.
SEO Ain't Easy
We Doubled Organic Traffic
"Utah Ski Resort" is an extremely competitive search term
Every ski resort in Utah brings its A-game to SEO—and they’re not the only ones. Aggregators like SkiUtah.com, VisitUtah.com, and others aggressively compete for top rankings on high-value terms like “Utah Ski Resort.”
In the summer, the game changed entirely, with an entirely different set of keywords to chase. To compete year-round, Notice U designed a custom website structure that supported ongoing SEO efforts for both winter and summer search terms. The website was a significant game changer. The architecture improvements made SEO efforts so much more effective.
We consistently held page-one positions, but with so many heavyweight competitors in the mix, we knew we had to think differently. So we did.
We took a guerrilla approach—combining hyper-targeted Google Ads strategies with smart, paid placements on high-authority sites like SkiUtah.com.
We got aggressive regionally in search strategies. The result? Outsized traffic without the outsized SEO budget.
The Results: + 94,876 Organic Traffic YoY
Through a combination of targeted brand awareness advertising and general search term SEO, Notice U was able to add nearly 100,000 new visitors from organic search results pages compared to the year prior.
How:
To increase visibility in Southern California for Utah-based ski trips, we focused on strategic, intent-driven SEO. Here’s how we got it done:
Geo-Targeted Keywords: We targeted long-tail phrases like “best ski resorts near Southern California” and “quick ski trip from Los Angeles.”
Localized Content: Created blog posts and landing pages that spoke directly to SoCal travelers—covering drive times, travel hacks, and comparisons to Mammoth, Big Bear, and Tahoe.
On-Page SEO: Optimized titles, meta descriptions, and headers with terms SoCal users actually search.
Off-Site Authority Building: Secured backlinks from California-based publications, blogs, and travel influencers.
Location-Aware Paid Search & SEO Integration: Supported SEO efforts with paid ads that captured the same keywords—boosting click-through and reinforcing relevance.
Analytics-Driven Refinement: Tracked what keywords were converting and refined content to focus on what SoCal audiences actually responded to.
SEO For Ski resorts
Our SEO Strategy for Ski Resorts
1. Keyword Strategy
Seasonal keyword segmentation:
Winter: “Utah ski resort,” “best skiing near Las Vegas,” “snowboard resorts,” “ski lift tickets,” etc.
Summer: “mountain biking trails,” “summer alpine activities,” “zipline Utah,” “hiking near Cedar City,” etc.
Geo-targeted keywords: Include phrases like “ski resort near Las Vegas” or “Southern California weekend ski trip.”
Long-tail keywords: Focus on niche queries like “family-friendly ski resorts in Utah” or “ski and stay packages Utah.”
2. Website Structure & Content
Season-specific landing pages (e.g.,
/winter/,/summer/): Keeps content fresh and keyword-focused year-round.Evergreen pages for consistent traffic drivers (lodging, directions, FAQ, trail maps).
Dynamic blog content:
“Best runs for beginners”
“How to prepare for high-elevation skiing”
“What to pack for a summer mountain trip”
FAQ schema markup to earn rich results.
3. Technical SEO
Fast load times, especially image-heavy pages (optimize ski run photos, webcams, etc.)
Mobile-first design for visitors planning trips from smartphones.
Structured data markup (events, reviews, business info, ski conditions).
4. Local SEO
Claim and optimize Google Business Profile for resort, restaurants, rentals, etc.
Build local citations and maintain NAP consistency (Name, Address, Phone).
Encourage customer reviews on Google, TripAdvisor, and Facebook.
5. Backlink & Authority Building
Partner with tourism boards (e.g., VisitUtah.com) for backlinks.
Secure features on travel blogs, outdoor lifestyle sites, and aggregator sites like SkiUtah.com.
Run joint promotions with gear brands, local businesses, or influencers.
6. Conversion-Focused Enhancements
Add clear CTAs on all pages (“Book Lift Tickets,” “Check Trail Conditions”).
Install heatmaps and tracking to analyze drop-offs and optimize user flow.
Use remarketing pixels to pair with paid search efforts.
7. Analytics & Adjustments
Track rankings seasonally; prioritize keywords that show lift year-over-year.
Regularly audit content performance and update pages with fresh copy, images, and CTAs.
Measure ROI of SEO vs. paid media to guide budget planning.
Record Setting Sales For 6 Years
We were first brought on to support existing media plans and launch their first ever programmatic banner advertising campaign. As expected, we delivered trackable sales increases and earned more responsibilities year after year. As the partnership flourished Notice U Marketing took on more marketing tasks.
We worked for Brian Head starting in 2016. Setting records both in terms of revenue and skier visits began the first year. Notice U Marketing was a key player, going from managing banners to developing two new websites, taking over all digital marketing in year 3 and functioning as a full marketing department by year 6.
How is it to work with Notice U Marketing?
Our team has been at other agencies and none would go to the lengths we did for Brian Head Resort.
Let’s start with working all holidays and starting as early as 4 a.m. in the morning to solve problems. Brian Head kept us running calling us for anything. We were integrated into the team though we are 200 miles away.
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Nothing stays the same even on a mountain in Utah. When marketing personnel left and new owners came in Notice U Marketing folded ourselves into their team too. Without a rate increase, our responsibility and our work load doubled.
With Managers of different divisions (HR, Operations, F&B) calling us direct as needed, we built trail maps, menus, custom landing pages, and drove individual department messages home in social media. We managed the website and marketing efforts and kept up daily conversation with several members of the team.
We were responsive and quick.
We were accurate and on time.
When we needed to be on site, we showed up.
We consistently overcame challenges and we rarely adjusted fees.
In other words, if you’re reading this and you want a partner who cares about your goals, you found them!
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