TikTok is no longer just for Gen Z. It’s now one of the most influential digital platforms for brands no matter the size or industry. With over 1.8 billion monthly active users globally, TikTok has become a marketing powerhouse where authentic content and short-form video storytelling drive real engagement and conversions. If your brand isn’t active on TikTok yet, you’re missing a massive opportunity to reach new customers and generate buzz. Whether you’re a local business or a national brand, TikTok marketing fuels your growth, but only if it’s done right.

Why TikTok Matters

In 2025, TikTok is outperforming traditional platforms like Facebook and Instagram in terms of organic reach and audience engagement. The platform’s algorithm rewards creative, relevant, and consistent content that even accounts with low follower counts go viral if they hit the right trends or emotional triggers.

TikTok offers:

  • Free organic exposure through the For You Page (FYP)
  • Powerful paid ad options including in-feed ads, spark ads, and branded effects
  • Access to a broad demographic where ages 25-54 now make up nearly half of TikTok’s user base
  • High conversion rates through short-form video storytelling
  • Integration with e-commerce and lead generation tools

Brian Head Resort’s Viral TikTok Launch

When Brian Head Resort partnered with Notice U Marketing in late 2020, they had under 100 followers and zero presence on TikTok. Within 37 days of launching a content strategy powered by our team, three videos went viral organically resulting in tens of thousands of views and a surge in follower growth.

What Made It Work?

  • A customized content calendar tailored to their seasonal offers and audience
  • Engagement with trends using relevant hashtags and soundtracks
  • Strategically-timed posting schedule based on platform insights
  • High-quality, authentic videos that showcased the brand’s unique value
  • Use of both paid ads and organic momentum to amplify reach

This success wasn’t luck. It was the result of our deep expertise in TikTok’s content dynamics, algorithm behavior, and social media psychology.

TikTok Best Practices in 2025

  • Post consistently: Aim for 3-5 times per week
  • Focus on value-driven and authentic content
  • Use trending audio and hashtags wisely by not overdoing it
  • Showcase real people, customer testimonials, behind-the-scenes clips
  • Engage quickly with comments to boost video visibility

Partner with the Experts in TikTok Marketing

Notice U Marketing is among the few digital agencies truly leading in TikTok content creation, strategy, and paid advertising. Whether you’re starting from scratch or looking to boost your current performance, we bring both creativity and data-driven insights to help you stand out and scale fast.

Call us today at (702) 472-8681 or send us an email at [email protected].

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