Direct Mail might be your best option
Cut Through the Digital Clutter with Targeted, Tangible Mail
Direct mail is booming—and for good reason. In 2025, marketers are investing more in mail, with 81% planning increased direct mail budgets and 70% reporting improved campaign performance year-over-year As inboxes grow stale and digital fatigue rises, well-designed mailpieces command attention longer and inspire action.
what's new with usps and Direct mail
Every Door Direct Mail (EDDM®):
- Reach entire neighborhoods without needing individual addresses—postcards, menus, coupons—from $0.219–$0.223 each via USPS Marketing Mail flats.
- Use the easy EDDM mapping tool to select ZIP codes, routes, and demographic filters—age, income, household size—to ensure precision and efficiency.
Postage Incentives & Advanced Promotions:
Save up to 10% with the USPS “Marriage Mail” incentive by bundling four or more advertisers on one flat or saturation mailpiece.
USPS promotional campaigns offer discounts (1–4%) for:
- Tactile & Interactive elements, such as textures or pop-ups
- Tech-enabled mail, like AR, NFC, or QR codes .
- Sustainability efforts, like eco-friendly paper and soy inks .
- First-Class advertising and continuous-contact campaigns .
Smart Sizing & Design:
- Optimize costs with variable data printing (VDP) and size adjustments—slim-jim catalogs, jumbo postcards, folded self-mailers.
- Engage more senses with tactile coatings, perforations, and textures that feel premium and memorable.
Blend in Digital…
Automated, Data-Driven Campaigns:
Use postal automation tools (CASS, NCOA) to clean and presort lists, leverage USPS Seamless Acceptance and Informed Visibility tracking.
Synchronize direct mail with digital signals (e.g., website visits, abandoned carts) to trigger mailbox outreach—like email campaigns, but tactile and physical.
Our Direct Mail Advantage
We don’t mail envelopes; we craft campaigns that convert—with measurable ROI, streamlined execution, and minimal waste.
Strategic Segmentation: We identify your highest-value neighborhoods and audience segments using demographic, behavioral, and postal route data.
Smart Sizing & Formats: Whether it’s a postcard, EDDM flat, self-mailer, or saturation mailer, we optimize size & format for cost-effectiveness.
Incentive-Driven Budgeting: We capitalize on USPS promotions like Marriage Mail, tactile, tech, and eco-discounts to maximize your mailing dollars.
Full-Service Production: From design, printing, and VDP to presort, postal acceptance, tracking, proofing, and analytics.
Performance Optimization: We measure real-world results—coupon redemptions, revenue, digital conversions, and ROI—to fine-tune for next-time success.
Success Story
Targeted Delivery: We mail high-impact postcards to homes near the new Rainbow & Sunset store location.
Smart Execution: We handled print, presort, drop-off, and tracking—saving them $1,900 vs. their previous vendor.
Real Results:
254 coupon redemptions in one weekend
$17,000 in immediate sales
New email/SMS lists launched for future campaigns
More Mailers:
