Case Study: Brian Head
4 a.m. or 4 p.m. Notice U Saved Brian Head $1000s while Making Them Millions.
REMOTE CONTROL.
Real results.
Community & Engagement.
You don’t have to be on-site every day to make a destination come alive online. For over two years, we ran social media for Brian Head Ski Resort, despite being 200 miles away. And during that time, the resort saw some of its best social performance in history.
Our strategy? Content stockpiling, collaborative storytelling, and fan-powered momentum.
We visited just 6 times per year—but captured enough high-quality content each trip to feed the feed for months.
We coordinated with on-site teams to fill in daily updates and moments we couldn’t capture ourselves.
- We doubled every key metric (impressions, engagement and link clicks).
- We launched TikTok for the resort and hit viral numbers with two separate posts.
User Generated COntent & Real Brand Relationships.
We made friends…
We genuinely engaged with people visiting the mountain and posting about their experiences.
We launched a User Generated Content (UGC) contest that invited Brian Head’s most passionate fans to share their experiences. The result? A flood of authentic, shareable content that performed even better than our polished pieces.
Winter & Summer.
One Mountain. Two Languages. We Spoke Both.
Brian Head isn’t just a ski resort—it’s a year-round destination with two completely different audiences. So we adapted. In the winter, we spoke to powder hounds chasing fresh “powpow” with stoke-worthy updates, storm hype, and first chair vibes. In the summer, we shifted gears to speak the language of downhill bikers, hikers, and families planning cool getaways in the heat.
We didn’t just change visuals—we changed tone, culture, timing, and content style. One brand, two seasons, infinite micro-moments.
This seasonal duality was key to keeping engagement high and relevance strong. Our content matched the mindset—whether that meant teasing a surprise powder dump or spotlighting the best trails to bomb after work.
Platform Specific Strategies Paid Off
We didn’t take a one-size-fits-all approach. Each platform had its own voice, its own content strategy, and its own role in Brian Head’s digital ecosystem.
Facebook: Community & Conversions
Facebook became our go-to for resort updates, family-focused content, events, and promotions. We used carousels, countdowns, and shareable graphics to drive traffic to the website, boost event attendance, and push pass sales. Our post timing matched when families were planning weekend trips or checking road conditions. Comments were monitored daily and responded to fast—helping build trust and answer FAQs before they became phone calls.
Instagram: Vibe, Visuals & Fan Engagement
Instagram was all about capturing the vibe. Clean visuals, vertical-friendly reels, and fan-submitted photos gave the feed authenticity and energy. We leaned into the aesthetic of the mountain—from sunrise summit shots to first tracks in fresh powder. Our stories kept the daily pulse alive, while UGC takeovers and hashtag contests turned fans into content creators.
TikTok: A Whole New Mountain of Fun
We launched Brian Head’s first-ever TikTok channel to reach a younger, adventure-seeking crowd. Quick cuts, trending audio, behind-the-scenes footage, and playful skier content gave the brand a whole new personality. It wasn’t just fun—it worked. Early posts got thousands of organic views and helped expand reach beyond traditional channels.
Our strategy wasn’t just to be present—we were purposeful, using the strengths of each platform to build brand, spark engagement, and drive traffic in ways that made sense for the audience and the algorithm.
Content Was Key
It was not the content we gathered, but what we did with it that caused the massive performance gains.
We didn’t just post pretty pictures. We told stories. We mapped content to moments—snowstorms, holidays, powder alerts, and events. We created anticipation, built rituals around weekend updates, and designed carousels, reels, and countdowns that made followers feel like they were already on the mountain.
Our content waterfall strategy turned every visit into weeks of posts, clips, stories, and engagement assets. The UGC campaign wasn’t just a contest—it was a content engine. We featured fans, reshared their best shots, and let them do what no marketing campaign can: make the brand real through their own lens.
We didn’t just manage Brian Head’s feed. We transformed it into a community hub that captured the energy, pride, and thrill of the mountain—day after day, even from 200 miles away.
At Notice U, we don’t just deliver—we partner.
We’ve worked alongside in-house teams, agency partners, and media reps to plan and execute hundreds of high-impact giveaways, events, and promotions. From strategy to boots-on-the-ground execution, we show up as real collaborators, not just vendors.
We Thrive On Delivering WINS!
A Community,
Not Just a following.
It's not just the numbers,
It's the connection
Sure, the numbers were impressive—website traffic from social jumped 262%, Instagram grew by over 4,400 followers, and reach more than doubled from 1.7M to 3.9M in a single season. But the real story isn’t just in the data.
The real win was in the vibes—the DMs from fans thanking us for sharing their photos, the comments from people planning their trip because “it just looks like so much fun,” the friendly banter, the powder day anticipation, the inside jokes in the captions.
We turned Brian Head’s social media into a digital extension of the mountain itself—fun, friendly, and alive with energy. It felt local, even to people hundreds of miles away. People weren’t just watching—they were participating. They became part of the story.
And that kind of brand connection?
It’s not something you can buy. It’s something you build—post by post, story by story, person by person.
How CAN YOU work with
Notice U Marketing?
Whether you need us to Save the Day or Make Marketing History, we are here to help.
We Want To Hear From You.
We Will Audit Your Paid Ads Campaign For FREE! You Get Free Work And We Get A Chance To Earn Your Business. Call Or Fill This Out:
Free Answers.
Whether it be a call or a meeting we will come to that first consultation with REAL VALUE, real data, and real solutions for FREE. You have nothing to lose.
