Case Study: Brian Head
4 a.m. or 4 p.m. Notice U Saved Brian Head $1000s while Making Them Millions.
Photos, Videos & Graphics.
casino Visuals that sell.
Modern, Local, Built to Lead the Market.
When we first partnered with Baldini’s in Reno, the casino’s branding felt stuck in the past—dated visuals, an aging audience, and little digital traction. The average guest was 69 years old, and the average player spend was under a dollar.
Our mission? Modernize the brand and “young it up” without losing its loyal local vibe.
We started with a full-scale photo and video shoot, capturing the real energy of the casino—from the sportsbook and slots to live events and bar action. With fresh footage and authentic imagery, we built a visual library that felt younger, bolder, and unmistakably Reno.
graphics, visuals, messaging
From there, we created new graphics for promotions, events, digital signage, player rewards, and F&B—every piece designed to feel fun, current, and approachable. No more outdated clip art or casino clichés—just sharp, modern design that invited a new generation to play.
We also led a complete website redesign, starting with a mobile-first mockup and rethinking the entire user experience. It’s now fast, visually engaging, and promotion-forward—built to drive visits, not just check boxes.
Targeting Competitor's Best players
At Baldini’s, we used digital nets to do what traditional casino marketing couldn’t: identify, track, and convert high-value players—specifically, players already spending time and money at competing casinos.
Using Device ID technology, we geofenced rival properties to quietly collect data on real casino visitors—no guesswork, no wasted impressions. Once a phone crossed that digital fence, we captured its unique ID and built a profile. Then we followed that user home—literally.
Over the following days and weeks, those same people saw highly targeted ads for Baldini’s on their phones, tablets, laptops, smart TVs—across social media, Connected TV, OTT, display, and video.
We tailored the message based on behavior:
Big spenders saw reward program promotions.
Night owls saw food and drink specials.
Sports bettors got served sportsbook campaigns.
It wasn’t creepy. It was smart.
And it worked—bringing in new players, better players, and more consistent traffic from people who used to gamble elsewhere.
COvid Proved to be a great opportunity
When the Casino Closed, We Took the Action Online
During COVID lockdowns, while most casinos went silent, we saw an opportunity:
People were stuck at home—with nothing to do but scroll.
So we brought gaming, entertainment, and prizes straight to their devices with a bold social media plan built for engagement and fun. We launched contests like “Caption This,” “Meme Wars,” and “Social Stimulus”—interactive games that gave people a reason to laugh, connect, and win.
And we didn’t stop at likes. We shipped prizes straight to their doors—Amazon packages, gift cards, Baldini’s swag—anything to keep spirits high and the brand top of mind.
No other casino in Reno showed up like this.
We entertained when no one else could. We rewarded loyalty when it mattered most. And it paid off.
When restrictions lifted, our followers came flooding back.
While the local market was down 11%, Baldini’s broke gaming revenue records.
We didn’t wait for the doors to reopen.
We kept the game going—and our players never forgot it.
The Results: A Turnaround
Today, the average visitor is 48 years old, and the average spend per player has jumped to over $20. Baldini’s has broken revenue records multiple years in a row, and their social media engagement now outperforms every other casino in Reno.
We didn’t just make Baldini’s look better.
We made promotions work better.
At Notice U, we don’t just deliver—we partner.
We’ve worked alongside in-house teams to plan and execute hundreds of high-impact giveaways, events, and promotions. From strategy to boots-on-the-ground execution, we show up as real collaborators, not just vendors.
We Thrive On Delivering WINS!
Mailers, Billboards & Screens
FUll SPecturm Messaging
A casino sized Waterfall:
High-Volume, Fast-Turnaround Content Production
Each month, we design a multi-panel mailer for Baldini’s packed with promotions, events, and offers. But that’s just the start.
Every panel becomes part of a content waterfall—with matching assets for video displays, signage, digital screens, social media, web sliders, and more. We spec and produce each campaign in up to 14 formats, turning concepts into a full suite of branded content.
And we do it fast—often from idea to delivery in just a few days.
It’s controlled creative chaos—and we thrive in it.
Monthly Mailer:
from script to screen- straight to the right players.
We don’t just make content—we build complete multi-media campaigns from the ground up.
We write the scripts, plan shot lists, capture photo and video on-site, and handle voiceovers in-house to create high-impact assets tailored for social, Connected TV, OTT, and Device ID campaigns. Every piece is designed not just to look good—but to drive action.
These aren’t spray-and-pray ads.
We use precise targeting to reach active players at competing casinos, pushing content directly to their devices and streaming platforms. Whether they were scrolling or watching, Baldini’s stays top of mind—and we give them a reason to come in.
From concept to conversion, we control every step—and it shows in the foot traffic.
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