Case Study: Brian Head
4 a.m. or 4 p.m. Notice U Saved Brian Head $1000s while Making Them Millions.
Brand. Imagery. Video. Audio.
FROM SCRATCH.
Making Paul.
We were tasked with making Paul a legal brand. Working as part of a collective group with Prolific Ink and others, we strategized everything from the iconic Paul logo to his marketing launch. This included:
- Logo and Branding Colors.
- Website buildout.
- Billboard Conceptualization.
- Market Positioning
- TV Commercials
- Radio Commercials and Endorsements
Making Paul relAtable.
When a Personal Injury Lawyer Feels Personal.
We made Paul more than a name in a Google search. Through community events and feel-good giveaways—like free backpacks, food drives, and family festivals—we positioned him as a neighbor, not just a negotiator.
From Zero Web Presence to a Client-Generating Machine.
Paul didn’t have a website. We built one from the ground up—fast-loading, mobile-friendly, SEO-optimized, and conversion-ready. We skipped the cookie-cutter law firm templates. Instead, we built a clean, modern site tailored to Paul’s voice, his community, and the way his clients actually search. Every page had a job—and it did it well. Within weeks, it wasn’t just a digital business card. It was a steady stream of leads.
More Lawyer, Less Fee
To introduce Paul to the community, we built an integrated campaign across billboards, radio, TV, and social media—with one goal: make him feel like someone you already know and trust.
We partnered with popular radio hosts who gave genuine testimonials, not scripted endorsements. Paul joined them in-studio for live reads, where we coached him to speak with warmth and clarity in his own voice. That same tone carried into our TV spots, where we kept production simple and sincere—no gimmicks, just Paul being Paul.
We repurposed those moments for social media, sharing behind-the-scenes clips and bite-sized videos that kept his message consistent and human across platforms. And our billboards made it unmistakable: Paul’s not just another lawyer—he’s your neighbor, your advocate, your guy.
The Results: +827 organic traffic in 3 months
We were able to amp up brand search and organic ranking in transactional keywords in short order. This was measurable traffic that translated into an average of 100 new cases per month.
At Notice U, we don’t just deliver—we partner.
We’ve worked alongside in-house teams, agency partners, and media reps to plan and execute hundreds of high-impact giveaways, events, and promotions. From strategy to boots-on-the-ground execution, we show up as real collaborators, not just vendors.
We Thrive On Delivering WINS!
BROADCAST MEDIA
Consitency, Message & Impact
HOW TO USE RADIO THE RIGHT WAY
Most law firms treat radio like a megaphone—loud, forgettable, and full of clichés. We took a smarter route.
We teamed up with trusted on-air personalities, giving them real talking points so they could speak authentically about Paul. No stiff scripts—just real voices building real trust.
Then we brought Paul into the studio. With the right coaching, he came across as calm, clear, and human—exactly the kind of lawyer people want to call.
To top it off, we created a custom jingle—simple, memorable, and brand-aligned. It stuck in people’s heads and reinforced Paul’s name across every platform.
Paired with TV, social, and billboards, the radio spots became more than ads.
They became a signature.
Hear Some Spots:
breaking the "me too" Mold of Lawyer Ads
TV lawyer advertising is a sea of sameness—generic promises, loud voices, and forgettable faces. Everyone’s “fighting for you” and “getting results,” but no one stands out.
With our partners at Prolific Ink, we changed that. Our “It’s Paul Powell” campaign broke the mold by leaning into personality over platitude. Instead of shouting, we focused on memorable fun. The spots were simple, direct, and unmistakably Paul. No gimmicks. No jargon. Just an instantly recognizable DIFFERENTIATOR.
In a market saturated with lookalike lawyers, Paul didn’t blend in—he has people saying “It’s Paul Powell” to him everywhere he went.
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