Driving Leads For Sol-Up Solar
Taming a CHANGE MONSTER
We break down how Notice U Marketing helped Sol-Up Solar grow to 120+ new customers per month while Sol-Up wnet through an immense amount of rapid change.
BECOMING THE MARKETING DEPARTMENT
Sol-Up Solar was doing well but suffered several issues that hampered growth. Site ranking in search was terrible and conversions from all traffic were low. They had many marketing functions that were being done in pieces and tracking was minimal. For example, the website’s organic traffic primarily came from Africa related keywords instead of Las Vegas Solar searches. When we showed them this fact in an audit, they brought us on quick for SEO but the relationship quickly evolved to include much more.
Read More: Sol-Up Restructured management and strategy 6 times in 9 months.
Notice U Marketing was initially brought in for two purposes:
1. Drive conversions from paid media budgets.
2. Get Sol-Up ranking in the Top 3 for Las Vegas Solar searches.
Four (4) months after our hiring, Sol-Up went through extreme changes. Adding several new decision makers, expanding their service territory to Reno, and adding a brand new Windows and Doors division.
Requests came fast and furious. Repeatedly, we would leave weekly meetings with one plan and receive contrary instructions before we got back to the office. This was a “Change Monster.”
We rose to the challenge. We helped them hone in on strategies, plans, and through it all we served their needs as an “Out of House” marketing department.
We had as many as 10 team members working on Sol-Up projects at any given moment how were fielding as many as a dozen Client requests per day.
Notice U Delivered Results:
- Our Digital paid media strategies produced a consistent 60% lead-to-sale rate, far surpassing other lead sources.
- Our marketing & conversion strategies were key to driving the leads that resulted in 120+ new solar customers per month.
- We built 3 full websites from scratch including launching a Reno location, and developing an entirely new brand for their windows & door division in just a few months.
When we began SEO for Sol-Up, they had a BIG problem. 80% of their organic search centered around Africa instead of Las Vegas.
- Our SEO team corrected over 3,500 site errors, added 500 backlinks, and optimized over 190 pages of content to improve traffic quality in 4 short months.
- We delivered custom high converting landing pages to drive marketing conversions.
- Drove high ROI form $50k per month in digital media spend.
- We took them from ranking for “Africa”-based solar search terms to ranking top 3 ranking in Google Organic solar search in Las Vegas.
- When they expanded to Reno, we got them competitively ranked in local Solar Company search results FAST.
- Saved them thousands in video production video for TV and digital marketing by finding, modifying and using third party provided creative.
- We strategized and optimized the entire digital sales funnel producing high conversions and best quality leads.
Brand New Windows and Doors Division:
See How We Made Sol-Up Look Like The Market Leader Before They Ever Did Their First Install – FULL STORY HERE
PAID MEDIA
We managed paid media spending and maximized the performance of those placements. Our ads were appealing and effectively targeted, and accompanying landing pages were designed to lead to high conversions. As conversions increased, so did budgets, and so did sales.
See How We Did It Here
CONVERSION
We are competitive. Sol-Up put us up against lead procurement services. We became conversion scientists who successfully generated high-value leads that closed more than 60% of the time vs a 15% close ratio for their lead services.
SEO
When we took over SEO, Sol-Up Solar had high traffic and high rankings for the wrong keywords. Most of their traffic was not geographically located in Las Vegas (their only served market). Therefore, they were never going to get a lead from Organic Search. We installed a better search structure, backlinks, and SEO tactics.
Read More: WEB Dev, Search & Rebranding
Hamstrung by underperforming traffic and rankings for the wrong keywords, we cleaned up 3,500 individual problems that were causing significant issues. After the revision, organic traffic dropped, but all-important conversions increased.
Over a year later, Sol-Up expanded into several other markets and launched an entirely new division. We crafted three new websites, and Sol-Up was off to achieving record-high sales figures.
During our year and a half of working with Sol-Up, Notice U Marketing created four websites for Windows and Doors Division and two client-instigated rebranding efforts. We produced highly effective, top-shelf websites. Added to these were several purpose-driven landing pages that aided conversion and proper messaging for business development.
Expanding to Reno and Beyond
Sol-Up expanded to one of Notice U Marketing’s favorite markets: Reno, Nevada.
Within two months of Sol-Up announcing they were launching in Reno, Notice U Marketing had a phone number, Google listing, Yelp listing, a dedicated Reno version of the website, and a paid media campaign up and running within weeks. We also had a strong SEO effort working to move Sol-Up to page one in local Reno searches.
Immediate Expansion Challenges: Well known in Vegas, Sol-Up had no previous brand affinity in Reno. Sol-Up had to rely on getting leads as an unknown startup in a very competitive market. Our paid media strategy of Video, Social, and Google ads began generating leads almost immediately.
Using a forward-leaning search-based strategy with heavy remarketing, we built trust fast and began harvesting qualified leads from the Reno market in just a few weeks.
How is it to work with Notice U Marketing?
For one thing, our Concierge Marketing approach proved we can handle anything.
Read more: How concierge marketing worked for so-lup
Sol-Up was growing at a breakneck pace, adding decision makers and changing tactics almost weekly. We managed multiple layers of communication amongst the ongoing changes in personnel, decision-makers, and revisions of goals and directives. Notice U Marketing was highly responsive throughout this high change, often frenetic environment.
We worked through a blizzard of major upheavals occurring almost hourly, daily, and most certainly weekly. We stayed focused on activities that drove leads and sales and stayed ever responsive to a wide variety of requests, even picking up Social Media for 30 days while they sought a new team member.
Ultimately we are proud to say that during our tenure Sol-Up consistently enjoyed record-high sales month-over-month.
So what happened next? After recognizing we had several staff members working nearly full time for Having hit a maximum level, we all agreed they needed to bring its entire marketing effort in-house. They hired, we trained. While this diminished our role, there is no doubt that Notice U Marketing set them up for continued success.
Let’s Talk About What We Can Do For You.
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